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Sound marketing strategy is critical to small business success, especially new businesses. Statistics vary widely depending on the source, but most reports cite failure rates for small business at 65% — 90%. Knowing ahead of time how you will compete and how you will succeed in your marketplace can dramatically increase your chances of success.

RESIDUAL INCOME: What network marketing offers is a way to create residual income, while working part-time. Network marketing is not a “get rich quick” scheme. Those who succeed work hard, but they are creating something magical: residual income.

Each company has their own rules to describe how they pay you, how you accumulate points and how you can trade them for cash or prizes. These rules may allow unused points to “rollover” indefinitely giving you the opportunity to collect on them sooner or later or cancel them out at the start of each period, thereby forcing you to start from scratch.

What you really DO need is marketing confidence. It is a key ingredient without which your marketing will fail. Of the over 700 people that signed up for a recent series of teleclasses I did on the subject, nearly every one either during the classes or via e-mail told me the same thing: “I am very confident in life but when it comes time to marketing, I get uncertain and afraid.” In short, they lack marketing confidence. It’s different that regular, “garden-variety” confidence. But what to do to build it up?

The fifth and last marketing tool is public relations. Public relations are also a great marketing tool because it not only makes you look good, but it develops positive feedback of your business. This will in turn bring you more customers. Always build good rapport with your customers.

If you are having a tough time explaining Email Marketing to your antique boss or your clients, site (http://www.kiopro.ru) feel free to try on some of these. They worked with Mr. Pibs so I am sure they will work for you.

All you have to do is tell people about your product, service, or opportunity. If you really do believe what you are saying, if the product is a good product, and the company is a reputable business, why shouldn’t you be happy to tell people that they can get soap, cellular phones, plastic ware, insurance, vitamins, or weight loss products from you? If that person doesn’t want to buy from you, fine! Go tell somebody else. Sooner or later, [empty] somebody will buy something.

“First they blogged me and I thought I was stretched with that. Now they want to personalize me and individualize me. Some of them even want me to pretend I’m email and go right into a customer’s email inbox!” RSS sounded a little freaked. I started to think he might need a Valium. “What if I they take me all the way into the bedroom and I can’t perform?” RSS pleaded.

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