Online Yellow Pages. YellowBook, Dex, and others are a good way to get listed on the internet in yellow pages. Yellow pages are not used much anymore, but an online listing can get you some high quality backlinks.

Resume and Executive Summary. This section should include your resume and all of your attributes that will benefit the company. It should also include any key members of your business and their key attributes, as well.

While you are typically advised against using the phone book to get local sales leads for your business, there are some cases in which it might be a good idea. You are still taking a gamble, but look at your business. Lets say your run a snowplowing business. You are looking for homeowners who possibly live in rural areas with long driveways; you are familiar with the area so use the addresses listed in the phone book as a guide. Consider mailing a coupon. You can also target businesses and see if you can top the rate they are currently getting. In keeping with the snowplowing theme, it is typically best to avoid those with short driveways or those with an apartment number listed in the phone book.

For your local business the very prospects that you most desperately want and who are most likely to buy from you, are right there. Yes, Virginia, Google does know where you are, scary, eh?

Using direct mail is sometimes thought to be outdated. The Internet is the new way to advertise right? Actually direct mail is as good as it ever was. It may be even better now since fewer people are using it because of the Internet. Using direct mail in the right way can be extremely effective. The key is to mail to the people most likely to respond and to have your mail express a clear offer with a clear call to action.

Consider your own company website. You may have paid big bucks to publish your online business card — did you? Did you pay for pretty? Or, did you intend to pay to produce more customers? How many new customers did you get last month because of your pretty website? What is your return on that investment?

One way to do this is through SEO. This is the use of keywords to advance the ranking on the search engine results page. Having all of the right keywords — and having a good amount of them — will cause the site (hub.docker.com) to be listed highly. People do not usually look farther than the first page.

According to the Kelsey Group, 70% of all American households are using the internet to research information when looking for local services and products. That is a huge number.

However, how many of us have made the quick trip down the street to the local hardware store when we need just a few nuts and bolts? We’ve all done it. And we were very glad the store was there because we didn’t want to have to battle the crowds at the big box store.