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mercedesjudy8Identify your target market. It’s crucial that you know exactly who needs your product or service. Mass marketing doesn’t work in today’s business environment. Not only does it force you to water down your marketing message to please the masses, but it’s much too expensive for the shoestring marketer.
Years ago there was a book, What Do You Say When You Talk To Yourself?, written by Dr. Shad Helmstetter. In actual studies on self-talk you can track a person’s performance. The book provides ways to improve your self-talk and performance. I have used it myself and seen the results. It has helped me experience small business success. As a personal business coach one of the areas I collaborate with self-employed entrepreneurs and solo professionals on is their self-talk.
She found a manufacturer of quality equipment for older people that improves the quality of their lives. They also manufacture and sell high quality prostheses. She struck a deal with them, learned how to build a simple web site and learned the ways of the web. Now, she is earning in the low six figures. People come to her site, see what they want and order directly from the manufacturer. They ship, collect the money and handle all customer issues. It’s all on autopilot. This is affiliate marketing. Want free small business marketing ideas? There is an excellent example of the small business ideas you are looking for explained in two paragraphs.
When you are looking at business growth the first question you must ask is does is fit with what I am already doing? The grass and the money may look greener on the other side. But, getting to the other side may force you into an abyss that you will never crawl out of.
Selling a small business is a process every entrepreneur wants to experience but unfortunately, only few will build a business that will worth selling. There are several reasons why you would want to consider selling your small business either now or in the future but I won’t go into the details here. I have already written an in-depth article highlighting why entrepreneurs sell their small businesses.
What is the benefit of having more skills and disciplines? You consistently put yourself in a position to overcome challenges and to grow your business and more importantly, have the life you desire.
That part is totally up to you. However you will want to be sure that the content is decent and something that your readers will want to read. This will keep them coming back. Make sure that the content is written from special keywords that you choose. You will also want to become familiar with SEO which is Search Engine Optimization. SEO will help you to optimize your blog to get a better ranking with the search engines.
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